Privacy Policy for PinnReel

Effective Date: March 25, 2026·Last Updated: March 25, 2026

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PinnReel, Inc. (PinnReel, we, us, or our) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website, mobile application, and related services (collectively, the Services).

This Privacy Policy is intended to be clear, commercially reasonable, and aligned with the expectations of users, partners, and platform providers, including social media and identity providers.

If you do not agree with this Privacy Policy, please do not use the Services.

1. Scope

This Privacy Policy applies to information we collect when you:

  • visit our website;
  • create an account;
  • connect third-party accounts such as Instagram, TikTok, Google, Apple, or similar services;
  • use location-based features, maps, content, drops, rewards, campaigns, or merchant experiences;
  • communicate with us; or
  • otherwise interact with PinnReel.

This Privacy Policy does not apply to third-party websites, apps, or services that may be linked to or integrated with PinnReel and that are governed by their own privacy policies.

2. Information We Collect

We collect information you provide directly, information we collect automatically, and information we receive from third parties.

A. Information You Provide Directly

Depending on how you use the Services, we may collect:

  • name, username, display name, and profile photo;
  • email address and login credentials;
  • phone number (if provided);
  • social media handles and creator profile details;
  • account preferences and settings;
  • content you create, upload, submit, save, or share, including photos, videos, captions, comments, reviews, pins, drops, lists, check-ins, merchant submissions, and messages;
  • information you provide when you contact support, complete forms, apply for partnerships, or participate in promotions, surveys, or waitlists; and
  • any other information you choose to provide.

B. Location Information

Because PinnReel is built around real-world places and location-based experiences, we may collect and process location-related information, which may include:

  • precise location, if you grant device-level permission;
  • approximate location inferred from IP address or device signals;
  • place check-ins, visit confirmations, geofence events, and location-triggered actions;
  • location history within PinnReel features, such as viewed places, unlocked drops, redeemed rewards, or campaign participation.

You can typically control device location permissions in your device settings. Some features may not function properly without location access.

C. Information We Collect Automatically

When you use the Services, we may automatically collect:

  • device type, operating system, browser type, app version, and language settings;
  • IP address, device identifiers, mobile advertising identifiers, and log data;
  • usage information such as pages viewed, buttons clicked, time spent, features used, referral URLs, and interaction history;
  • crash reports, diagnostics, and performance data; and
  • cookies, pixels, SDK data, and similar technologies.

D. Information from Third Parties and Connected Accounts

If you connect or log in through a third-party service, or authorize PinnReel to access your account on another platform, we may receive information from that provider, subject to your settings and the provider’s policies.

This may include, where permitted:

  • account identifiers;
  • username or handle;
  • profile information;
  • public profile content;
  • account type (for example, creator or business account);
  • media metadata such as captions, post URLs, timestamps, thumbnails, or related engagement/context signals;
  • authentication or access tokens necessary to maintain the connection.

We use this information only as necessary to provide the connected feature, support account linking, improve creator onboarding, map content to places, and operate the Services.

PinnReel only accesses information necessary to provide the connected feature requested by the user and does not use platform data for unrelated purposes.

We do not claim ownership of third-party platform content you authorize us to access.

We do not sell connected platform account data or authorized media metadata to data brokers.

3. How We Use Information

We may use the information we collect to:

  • provide, operate, maintain, and improve PinnReel;
  • create and manage user accounts and profiles;
  • authenticate users and support secure login;
  • connect social or third-party accounts;
  • import, organize, display, and associate authorized content with places, maps, merchants, and campaigns;
  • power location-based features, unlocks, drops, geofences, check-ins, and place-based experiences;
  • help users discover creators, places, merchants, events, and experiences;
  • personalize content, recommendations, search results, and notifications;
  • measure activity, visits, campaign performance, attribution, redemptions, and engagement;
  • enable creators and merchants to understand how content and activations perform;
  • communicate with you about your account, product updates, support, security notices, and service-related messages;
  • send promotional or marketing communications, where permitted by law;
  • prevent fraud, abuse, spoofing, unauthorized activity, and misuse of the Services;
  • enforce our Terms of Service and other policies;
  • comply with legal obligations; and
  • carry out any other purpose disclosed at the time of collection or with your consent.

4. Use of AI, Automation, and Matching Systems

PinnReel may use automated systems, machine learning, and AI-assisted tools to help operate the Services.

For example, we may use automated tools to:

  • analyze captions, metadata, or user-submitted information;
  • suggest likely places, merchants, events, or categories associated with content;
  • improve search, discovery, ranking, moderation, fraud detection, and content organization;
  • support campaign setup, attribution, or creator onboarding; and
  • generate recommendations, summaries, tags, or internal operational insights.

These systems may assist our product, but they may not always be accurate. Users remain responsible for reviewing and confirming information they choose to publish or act on.

We do not use connected third-party account data for purposes inconsistent with the permissions granted by the user or the requirements of the applicable platform.

5. How We Share Information

A. With Other Users and Publicly Within the Services

Depending on your settings and the nature of the feature, certain information may be visible to others, including:

  • your username, display name, profile image, and public profile information;
  • public pins, drops, lists, captions, comments, reviews, or uploaded content;
  • creator and merchant profile information;
  • place associations, campaign participation, and publicly visible activity.

B. With Merchants, Creators, and Business Partners

If you interact with a merchant, creator, campaign, event, or place-based activation, we may share relevant information to support the experience and measure performance, such as:

  • redemption or unlock activity;
  • visit or check-in confirmation;
  • campaign attribution and performance metrics;
  • user engagement tied to a creator, merchant, or activation.

We may provide merchants and creators with reporting related to campaign activity, unlocks, visits, and engagement, which may include aggregated, de-identified, or, where necessary to provide the feature, event-level data.

C. With Service Providers

We may share information with vendors and service providers that help us operate the Services, including providers that support hosting and infrastructure, cloud storage, analytics, authentication, customer support, fraud prevention, communications, mapping and geolocation, payments, content delivery, security, and AI or data processing services.

These parties are authorized to use your information only as necessary to provide services to us.

D. With Connected Platforms or at Your Direction

If you choose to connect, publish to, or interact with a third-party platform or service through PinnReel, we may share information as needed to complete that action or connection.

E. For Legal, Security, and Business Reasons

We may disclose information if we believe in good faith that doing so is necessary to comply with law, enforce our agreements, protect safety/security, investigate fraud/abuse, or support a corporate transaction.

6. Cookies and Similar Technologies

We and our partners may use cookies, SDKs, local storage, pixels, and similar technologies to keep you signed in, remember preferences, understand product usage, improve performance, measure traffic and engagement, support security and fraud prevention, and provide analytics and, where permitted, marketing or advertising functions.

7. Data Retention

We retain information for as long as reasonably necessary to provide the Services, maintain account functionality, support legitimate business needs, comply with legal obligations, resolve disputes, and enforce agreements.

8. Data Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect information. However, no method of transmission over the Internet or storage is completely secure, and we cannot guarantee absolute security.

9. Your Choices and Rights

Depending on where you live and applicable law, you may have rights regarding your personal information. To exercise privacy rights, contact us at privacy@pinnreel.com.

10. U.S. State Privacy Disclosures

If you are a resident of a U.S. state with applicable privacy rights, you may have additional rights regarding your personal information. We do not sell personal information in exchange for monetary consideration as those terms are traditionally understood.

11. International Users

If you access the Services from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where we or our service providers operate.

12. Children’s Privacy

PinnReel is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

13. Third-Party Platforms and Platform Compliance

If you connect a third-party account, your use of those connected features may also be subject to the terms and privacy policies of those providers. Users may remove PinnReel’s access through the settings or permissions interface of the relevant provider.

14. Account Deletion and Data Deletion Requests

You may request deletion of your PinnReel account and certain associated personal information by contacting us at privacy@pinnreel.com.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Your continued use of the Services after an updated Privacy Policy becomes effective means you accept the revised policy, to the extent permitted by law.

16. Contact Us

PinnReel, Inc.
24 School St, Boston, MA 02108
privacy@pinnreel.com

17. Meta / Instagram Data Deletion Instructions

If you connected your Instagram or Meta account to PinnReel and would like your connected account data deleted, you may:

  1. Remove PinnReel from your connected apps within your Meta or Instagram settings; and
  2. Email privacy@pinnreel.com with the subject line: Instagram Data Deletion Request.

Please include the email address associated with your PinnReel account and, if possible, your Instagram handle so we can process your request.